To Increase Customer Loyalty, Start With a Promise

To Increase Customer Loyalty, Start With a Promise

Client Promises So, what does making customer promises have to do with the great recession? Well... let me tell you ...... Remember November From October 2007 to October 2008: GM’s stock hit a 60 year low  Unemployment started to rise quickly, reaching 9% by June...

To Increase Customer Loyalty, Start With a Promise

To Increase Customer Loyalty, Start With a Promise

A brand promise is about you – the company. But customer promises, well those lead with the customer and speak their words. Customer promises are rooted in empathy and a focus on your customer’s emotions, experiences, and challenges. It’s the way to increase customer loyalty.

What Is The Difference Between a Marketing Plan and Strategic Plan?

What Is The Difference Between a Marketing Plan and Strategic Plan?

At the heart of it, the strategy is your value proposition to the organization’s clearly defined customers or the people your organization serves. Strategy is not marketing. Marketing is the vehicle that helps to deliver your uniqueness to your customer.

Is It Time For A New Strategy?

Is It Time For A New Strategy?

The strategy is an organization’s value proposition, their go-to-market differentiator, this could be a solution that is better, faster, cheaper (price), or newer/unique. Strategy drives marketing, operational effectiveness, planning and more. But, how do you know if it’s time for a new strategy?

Communicate with Your Employees Using Visuals

Communicate with Your Employees Using Visuals

Your brain processes visual images 60,000 times FASTER than text alone. Icons, graphics, images are all examples of visual representation of information, enabling employees to process and remember the information faster.

Sign Up for Our

Newsletter

Enter your email address to receive emails to help your business succeed.

You have Successfully Subscribed!