City Of Knightstown

Industry:

Nonprofit

Client’s Goal:

The City of Knightstown sought to develop a unified and compelling community brand to attract visitors, new residents, and investments. Their goals included promoting collaboration among stakeholders, creating a unique identity, and increasing economic activity in the town. 

Our Solution:

Stratavize Consulting Inc. partnered with Knightstown to create a comprehensive branding strategy and implementation plan. This effort focused on engaging the community, defining Knightstown’s unique value proposition, and building the infrastructure for sustainable marketing. 

In collaboration with Knightstown, our process was to: 

Conducting an environmental scan to assess current assets, amenities, and trends. 

Facilitating Appreciative Inquiry sessions with diverse community stakeholders to co-create a vision for Knightstown’s future. 

Designing a community-wide survey to gather insights from residents and key stakeholders. 

Hosting a brand planning workshop to align stakeholders and create a brand identity, tagline, and key messaging. 

Delivering a new website, social media accounts, and a marketing asset library to support the brand launch.