United Way Of Whitewater Valley
Strengthening Community Impact Through Enhanced Communication Strategies
Industry:
Nonprofit
Client’s Goal:
United Way of Whitewater Valley sought to increase donor participation, expand public awareness of their efforts, and upskill their staff in marketing and communications to drive lasting impact in Wayne County.
Our Solution:
Stratavize Consulting Inc. partnered with UWWV to provide a year-long managed services engagement focusing on comprehensive marketing, communications, and strategic support. The goal was to ensure consistent and engaging outreach while building internal capabilities within the organization.
In collaboration with UWWV, our process was to:
Creating a 12-month Marketing Playbook, divided into quarterly strategies to maintain clear objectives and actionable steps.
Delivering regular social media content (images and copy) tailored for Facebook and Twitter, ensuring alignment with campaign goals.
Developing monthly newsletters and blog articles to engage subscribers and stakeholders.
Enhancing the Annual Campaign Toolkit with updated themes, taglines, and marketing assets to amplify the campaign’s reach.
Facilitating press releases and Google Analytics reporting to measure and refine communication efforts.
Deliverables:
Communications and Performance Report
Annual Marketing Campaign
Flyers and Supplemental Materials
Testimonial:
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