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Recognizing and rewarding your employees doesn’t take as much time as you think. In fact, if you can flip your mindset, slow down, and invest in some low-cost ideas, I bet you can get started with rewarding someone right after you finish reading this blog post.
A brand promise is about you – the company. But customer promises, well those lead with the customer and speak their words. Customer promises are rooted in empathy and a focus on your customer’s emotions, experiences, and challenges. It's the way to increase customer loyalty.
Introspective Leadership Can Make You A Better Leader
July 1, 2019
According to research, 95% of people say they are self-aware. That’s nearly everyone – shocking, right? Well, studies support that only 10 to 15% of people are ACTUALLY self-aware; which means we have a lot of internal work to do to raise our self-awareness and become a better leader.
What Is The Difference Between a Marketing Plan and Strategic Plan?
June 1, 2019
At the heart of it, the strategy is your value proposition to the organization’s clearly defined customers or the people your organization serves. Strategy is not marketing. Marketing is the vehicle that helps to deliver your uniqueness to your customer.
The strategy is an organization’s value proposition, their go-to-market differentiator, this could be a solution that is better, faster, cheaper (price), or newer/unique. Strategy drives marketing, operational effectiveness, planning and more. But, how do you know if it’s time for a new strategy?
Your brain processes visual images 60,000 times FASTER than text alone. Icons, graphics, images are all examples of visual representation of information, enabling employees to process and remember the information faster.
5 Hurdles You Can Overcome with an Outside Facilitator
January 1, 2019
I have a sneaky feeling that business will be tough in 2019. In the United States, we have a volatile stock market, the trade war continues, consumer confidence is sliding and the barriers of entry for many business sectors continue to lower.